Getting in to focus

It's been harder than I thought to put together a blog about bad commercials.

First off, obtaining copies of the commercials to include in the blog has been harder than I thought. I've been sourcing them from YouTube but then I am reliant upon other people posting material and maybe some of the bad commercials I've seen on TV haven't been worth the trouble for someone to upload to YouTube.

Secondly, critiquing bad commercials can be tempting as a way of venting frustration with certain advertisers who choose to produce them, but I find it's detracting me from my love of commercials as an art form as well as a form of communications. So, in some respects, slagging the bad commercials doesn't do justice to the good advertising that's out there - which is by far the majority.

My wife HATES commercials and usually, when we watch TV, if she has the remote, she'll mute the commercials. I, on the other hand, enjoy the commercials (and the content wouldn't be available free if it weren't for advertisers)

So I'm proposing to set up a new blog, which I plan to entitle "The Best ... and Best Forgotten" to highlight what I think are some of the better commercials I've seen and some that, as the title suggests, are best forgotten. Watch for it. Think I'll put a link to it in my next post here.

I think, with this, I'll have a chance to promote advertising in showcasing example of good ads and the juxtaposition of good vs. bad ads will help underline how bad bad can be.

Ron